From Social Waves Boutique · The Automotive Practice

The AI Automotive Lab

A hands-on education and implementation community where automotive professionals learn to put AI to work — practically, together, and ahead of the industry.

Two live sessions a month. A growing Vault of real automotive AI use cases and workflows. A community of professionals implementing, not just talking.

Why the Lab Exists

AI is moving faster than any dealership training calendar.

Most automotive professionals don't need more theory. They need working examples, tested prompts, and a place to ask "how did you actually do that?"

The Lab is where that happens — a working room instead of a webinar, built around the realities of a store, a team and a Tuesday afternoon.

What's Inside

Everything lives in one place.

Two Live Sessions Every Month

Working sessions and masterclasses focused on practical automotive implementation.

The Vault

A growing library of 74+ real automotive AI use cases and 15+ ready-to-run workflows, with prompts, tools and session replays.

Workflows, Prompts & Tools

Copy-and-adapt resources built for dealership reality, not generic AI advice.

The Community

Automotive professionals implementing together on Skool: wins, failures, questions and working answers.

The 90-Day Founding Pilot

Founding members build the curriculum with us — the first 90 days of programming is shaped around what founding members actually need.

Who It's For

Built for the whole store.

General Managers & Dealer PrincipalsSales LeadershipFixed Operations & ServiceMarketingBDC & Customer ExperienceAutomotive vendors & adjacent professionals

If your work touches a dealership, the Lab is built for you.

Founding 25

Join early. Help shape the Lab. Keep the founding rate.

Individual Founding Member

One seat in the Lab

$49/ month

or $490 / year

Includes one individual membership.

Founding rate is grandfathered for as long as membership remains continuously active. Planned rate after the Founding 25: $79/month.

Founding rate $49/mo · planned regular rate $79/mo

Founding Dealership / Automotive Company

Up to five seats from one organization

$199/ month

or $1,990 / year

Includes up to 5 team-member seats from the same dealership or automotive organization.

Founding dealership rate is grandfathered for as long as the dealership membership remains continuously active. Planned rate after the Founding 25: $299/month.

Founding rate $199/mo · planned regular rate $299/mo

The Founding 25 isn't a temporary discount. It's a thank-you for building this with us from the beginning. The first 25 memberships receive founding pricing for as long as their membership remains continuously active.

After the Founding 25 closes: Individual membership $79/month · Dealership membership $299/month.

Join early. Help shape the Lab. Keep the founding rate.

How the 25 Are Counted

The Founding 25 represents the first 25 paid memberships, not 25 individual users. A dealership membership counts as one Founding 25 membership, even though it includes up to five team-member seats.

Example: 22 individual memberships + 3 dealership memberships = Founding 25 complete.

Once all 25 founding memberships have been claimed, new memberships move to the next pricing tier.

Dealership Membership

Bring the conversation back to the whole store.

AI becomes more useful when leadership, sales, service, marketing and customer experience can learn and experiment together. A dealership membership allows up to five members of the same organization to participate in the Lab, attend live sessions, access the Vault and bring different operational perspectives into the community.

General ManagerDealer PrincipalSales LeadershipFixed OperationsServiceMarketingBDC / Customer Experience

Use the seats that fit your team — there's no requirement to fill all five.

Questions

Good to know.

Members gather on Skool — live sessions, the Vault and community all in one place.

The Founding 25

Claim a Founding Spot

Or reach out directly · hello@makesocialwaves.com

Join early. Help shape the Lab. Keep the founding rate.